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analytics•Jan 24, 2025

Instrumenting Product Analytics Without a Team

What to track, how to wire events, and how to avoid data debt.

By Pelio Studio
Instrumenting Product Analytics Without a Team

Instrumenting Product Analytics Without a Team

  • Start with 10 events tied to activation & retention
  • Consistent naming: object_action (e.g., signup_start)
  • Use schemas and test plans; version changes
eventstrackingstartup