From Zero to Brand: A 30-Day Founder Playbook

Week 1: Positioning

• Who is it for? What problem? Why now?
• Write a one-sentence value prop and 3 proof points

Week 2: Visuals

• Moodboard (3 references), color, type
• Draft logo wordmark and UI kit

Week 3–4: Web and collateral

• Single landing page with one CTA
• Deck one-pager; social headers