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analytics•Jan 22, 2025
Founders’ KPI Stack: From MRR to Retention
A simple KPI set that fits early-stage realities and scales with you.
By Pelio Studio
Founders’ KPI Stack: From MRR to Retention
- Revenue: MRR/ARR, expansion, churn
- Product: Activation, DAU/WAU/MAU, feature adoption
- Efficiency: CAC, LTV, payback
Instrument once, review weekly, act monthly.
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